Case Study: Happn achieves trusted global growth with Facebook for Developers

Making Growth Happn with Facebook

Happn, the dating app that helps people connect with others they’ve crossed paths with, needed a way to grow globally while building trust and safety for users. To address concerns about authentic profiles and easy sign-up, Happn turned to Facebook for Developers, using Facebook Login and mobile app ads as part of its acquisition strategy.

Facebook for Developers helped Happn make Facebook Login the only way to access the app, creating genuine profiles, speeding registration, and boosting conversion rates to almost 90%. Facebook’s Mobile App Install Ads also helped Happn launch in new cities and cities like London, contributing to a 70% lift in installs in many markets and driving around 60% of new-city user acquisition, with more than 4.5 million monthly active users and 10 million users across 30 cities.

Happn

Didier Rappaport

Chief Executive Officer