Case Study: Luan Santana achieves higher fan engagement with Facebook for Developers

Luan Santana - Customer Case Study

Luan Santana, the Brazilian singer and composer, wanted a more innovative way to connect with fans and answer common questions about tour dates, single launches, and other updates. His team turned to Facebook for Developers, using the Messenger Platform to create a bot that could engage teen and young adult fans on a channel they already used regularly.

Facebook for Developers helped Luan Santana launch a Messenger bot that drove fan interaction, promoted new content, and even supported campaigns like a clothing collection discount. The results included strong engagement and retention, a 300% lift in website traffic on launch day, 97% of visitors coming through the bot, 2.7% higher coupon redemption than email, and 46K fans redirected to watch videos over 44 months.

Luan Santana

Juliana Thomé

Digital Marketing