Case Study: Lifesum achieves global growth and higher retention with Facebook for Developers

Lifesum grows a healthy global business

Lifesum, a mobile health and wellness app, needed a better way to grow globally, improve onboarding, and convert more users into paying customers. Working with Facebook for Developers and using FbStart, Facebook Login, and Mobile App Ads, the company sought support for easier sign-up, access to startup resources, and more effective customer acquisition.

Facebook for Developers helped Lifesum streamline login, target high-intent audiences, and expand its marketing reach. The results were strong: Facebook-logged-in users showed a 20% higher retention rate, app install ads converted to paying users 2X better than other networks, and the US launch drove 5X growth in just five months, helping Lifesum grow from about 6 million members in 2014 to more than 12 million in 2015.

Lifesum

Marcus Gners

COO