Case Study: Leaf.fm achieves 900K app installs and 2X higher retention with Facebook for Developers

Leaf.fm - Customer Case Study

Leaf.fm, a music startup originally launched in Costa Rica and later moved to Newcastle, England, needed help scaling with very limited marketing resources while growing its audience across Latin America and beyond. Through Facebook for Developers, the company used FbStart, Facebook Login, Facebook App Ads, and Facebook Analytics to support user acquisition, simplify sign-in, and better understand customer behavior.

Facebook for Developers helped Leaf.fm get $500 in ad credits, test ad formats, and drive growth with Facebook App Ads, which delivered more than 900K app installs over 1.5 years at an average CPA of $0.10. With Facebook Login and Facebook Analytics, Leaf.fm improved personalization and doubled Day 1 retention from 25% to 50% on iOS, while building a user base of 1.6M unique users and 370K monthly active listeners.

Leaf.fm

Melvin Salas

Head of Growth