Case Study: Kingsoft boosts in-app mobile revenue with Facebook for Developers

Kingsoft's WPS Office Increases In-App Mobile Revenue With Facebook

Kingsoft, the company behind WPS Office, wanted a convenient way for premium users to log in across devices and a non-disruptive way to monetize its free mobile app. Working with Facebook for Developers, Kingsoft used Facebook Login and Facebook Audience Network to support cross-platform access and improve app revenue.

Facebook for Developers helped Kingsoft implement native ads with Audience Network and optimize delivery to relevant users, while Facebook Login simplified access to documents across devices. The results were strong: Audience Network generated almost 70% of WPS Office’s in-app revenue and drove a 122% increase in in-app mobile revenue within 30 days, with results visible in just 4 weeks.

Kingsoft

Dong Wang

VP of Mobile & Cloud Product Division