Case Study: Jugnoo achieves higher ride bookings and user growth with Facebook for Developers

Jugnoo - Customer Case Study

Jugnoo, India’s largest auto rickshaw aggregator, wanted to make ride booking easier and grow beyond its app by letting customers hail rides on a smartphone without downloading anything. Working with Facebook for Developers products, including Facebook App Ads, Facebook Analytics, and Messenger, Jugnoo sought to improve user acquisition, re-engage inactive customers, and expand its hyperlocal mobility services.

Facebook for Developers helped Jugnoo run targeted app ad campaigns, use analytics to identify high-value demographics, and launch a Messenger bot for booking, fare estimates, ETA, and real-time trip tracking. The results included a 28% click-through rate on app ads, a 78% same-day signup rate from downloads, a 40% lower cost per successful referral, 28% more new customers from referrals, over 78,000 inactive users returning to the app, and nearly 3,000 additional ride transactions via Messenger in six months.

Jugnoo

Samar Singla

CEO