Case Study: Joycity’s Pirates of the Caribbean: Tides of War achieves greater reach and revenue with Facebook for Developers

Joycity's Pirates of the Caribbean Sails To Success With Facebook Gameroom

Joycity’s Pirates of the Caribbean: Tides of War wanted a seamless way to port its mobile gaming experience to PC so it could deliver a more immersive experience and reach a broader global audience. The team used Facebook for Developers’ Facebook Gameroom to quickly bring the game to desktop without needing extra development resources.

Facebook for Developers helped Joycity launch the game on both mobile and Gameroom, enabling cross-platform synergies and attracting a largely organic PC audience. The results were strong: 15% of all players were on Gameroom, 94% of Gameroom players were acquired organically within three weeks, player base grew 39% week over week, average revenue increased 80%, ARPPU rose 66%, and retention doubled.

Joycity's Pirates of the Caribbea

Han Seo Jo

COO