Case Study: Jelly Button Games achieves higher engagement and monetization with Facebook for Developers

Jelly Button Games Grows its Pirate Kings Community

Jelly Button Games, a free-to-play mobile gaming company behind Pirate Kings, needed a way to grow its player community, improve retention, and support cross-platform play. Using Facebook for Developers products such as Facebook Login, Game Requests, and Facebook.com with WebGL, the company aimed to strengthen engagement and make it easier for players to connect and compete with friends.

Facebook for Developers helped Jelly Button Games boost virality and player value by enabling social sign-in, friend invites, and web deployment. The results included 6.5X higher mobile retention for Facebook-logged-in players, 20% of organic players acquired through Game Requests, 20X higher spending tendency, and 62X higher ARPU versus players not connected to Facebook; WebGL also helped recover about 30% of lost web players after browser changes.

Jelly Button Games

Alon Lev

Co-Founder