Case Study: Myntra achieves lower app install costs and higher engagement with Facebook for Developers

India's Largest Fashion eCommerce Platform Powered by Facebook Tools

Myntra, India’s largest fashion e-commerce platform, wanted to move quickly from web to mobile app development while improving analytics, social sharing, and login across platforms. Working with Facebook for Developers, Myntra used tools like Facebook Login, Facebook Analytics for Apps, and Facebook Mobile App Install Ads to support its app-first strategy and deliver a better mobile shopping experience.

Facebook for Developers helped Myntra launch and grow its mobile apps with stronger user insights, easier sign-in, and more effective ad targeting through Lookalike Audiences. The results were measurable: a 30% decrease in cost per install, a 32% higher sign-up-to-purchase conversion rate for Facebook Login users, and a 28% higher retention rate.

Myntra

Ved Antani

AVP, Engineering