Case Study: LafaLafa achieves higher retention and lower acquisition costs with Facebook for Developers

Indian Startup LafaLafa Takes Coupon Aggregation to the Next Level with Facebook Tools

LafaLafa, India’s leading cashback, coupon, and product search app, wanted to grow its user base and improve engagement using Facebook for Developers tools. The startup used products like Facebook Analytics for Apps, Facebook Login, App Invites, and Sharing to better understand its users and optimize its app experience.

With Facebook for Developers, LafaLafa learned that 85% of its customers were men under 34 and customized offers accordingly, which drove a 50% increase in 30-day retention and a 50% increase in MAU. It also used Facebook App Ads and Lookalike Audiences to target similar high-value users, cutting customer acquisition costs by 15% while acquiring users who were twice as engaged as those from other channels.

LafaLafa

Yosha Gupta

Founder