Case Study: Hola Launcher achieves personalized user engagement and higher conversion rates with Facebook for Developers

Hola Launcher Creates Personalized Experiences with Facebook Developer Tools

Hola Launcher, the home screen UI replacement from Holaverse, wanted to improve personalization and user acquisition while keeping its app lightweight and efficient. Using Facebook for Developers tools such as Facebook Login, Facebook Analytics for Apps, and App Invites, the team gathered user insights and added convenient account creation and authentication to better understand and serve its audience.

Facebook for Developers helped Hola Launcher use Graph API data to personalize recommendations like wallpapers, themes, and news, which increased usage time by 160% for logged-in users. With Facebook Analytics for Apps, Hola Launcher tracked over 2.5 billion events per month and saved US$10,000 monthly on analytics costs, while targeted campaigns using custom and lookalike audiences boosted ad conversion rates by 33% and drove 50% more time spent on the Hola Boost feature.

Hola Launcher

Leo Zhang

Senior Tech Lead