Case Study: Hi-Rez Studios achieves 3x player engagement and 3x player spending with Facebook for Developers

Hi-Rez Studios Sees 3x Player Engagement and 3x Player Spending with In-Stream Rewards for Paladins

Hi-Rez Studios, the free-to-play game developer behind Paladins, needed a way to grow its community, boost player engagement, and support monetization as its esports audience emerged organically on Facebook. The company found a large, active Paladins fan group on Facebook and saw an opportunity to deepen play and build its competitive community with Facebook for Developers tools and services.

Facebook for Developers helped Hi-Rez Studios launch the Paladins Global Series and stream esports exclusively on Facebook, while also using In-stream Rewards to encourage viewers to watch and interact with broadcasts. The result was stronger community participation, including 3x engagement from players receiving In-stream Rewards and 3x spending from those players, plus higher ad click-through rates when ads mentioned rewards.

Hi-Rez Studios

Todd Harris

COO and Co-Founder