Case Study: Fynd achieves higher sign-ups, retention, and global scale with Facebook for Developers

Helping People Effortlessly Discover Fashion

Fynd, an Indian app for hyper-local fashion discovery and purchase, needed a reliable way to authenticate users by mobile number and reduce onboarding friction. Using Facebook for Developers products such as Account Kit, Fynd also sought better audience insights and customer acquisition tools while scaling its gated platform across India and into overseas markets.

Facebook for Developers implemented Account Kit, Facebook Analytics for Apps, and Facebook App Ads to streamline OTP-based login, analyze user behavior, and optimize campaigns. The results were significant: SMS drop rates fell from as high as 50% to 5%, successful sign-ups increased by 25%, cost per install dropped by 90%, and Facebook App Ads drove 20% higher retention along with a 14% higher purchase conversion rate.

Fynd

Farooq Adam

Co-founder