Case Study: HDFC Bank achieves conversational banking growth with Facebook for Developers

HDFC Bank Brings Conversational Banking To New Heights With Facebook Messenger

HDFC Bank, India’s largest banking and financial services company, wanted to reach its growing Gen Y audience where they already spent time online and make everyday banking simpler. With Facebook for Developers, the bank used Facebook Messenger to create a conversational banking experience that avoided the need for separate apps and complicated menus.

Working with Facebook for Developers and Niki.ai, HDFC Bank launched the OnChat bot on Messenger for bill payments, ticket bookings, cab and bus bookings, and other transactions. The solution drove strong adoption and measurable impact, including over 210,000 users in 12 months, more than 1.28 million interactions, INR 16.7 million in transaction value, 137,000 new account signups, and 40% of active users acquired through click-to-Messenger ads.

HDFC Bank

Nitin Chugh

Country Head - Digital Banking