Case Study: First Smile achieves higher engagement and app growth with Facebook for Developers

First Smile Makes Connecting with Parents Child’s Play

First Smile, a Malaysian digital scrapbook app for parents, wanted to help new families safely preserve and privately share photos and videos while reducing sign-up friction and growing its user base. With Facebook for Developers products such as Facebook Login and Analytics for Apps, the team could make joining easier and better understand how users were interacting with the app.

Facebook for Developers implemented tools including Facebook Login, Analytics for Apps, FbStart, App Ads, and sharing/invites to streamline onboarding, improve in-app experiences, and target better audiences. The results included 62% of sign-ups using Facebook Login, 33% higher app launches, 22% more time spent in the app, 9% more memories uploaded, a 37% increase in average photos uploaded, 2x more monthly uploads, 2x more in-app connections per baby, and a 42% reduction in CPI.

First Smile

Sean Lee

Chief Cheerleader