Case Study: Ingresse achieves faster, more secure ticketing and higher repurchase rates with Facebook for Developers

Faster, more secure login is just the ticket for Ingresse

Ingresse is a people-first ticketing platform in Brazil tackling the pain of long box-office lines and the country’s still largely offline ticket-buying market. To make event ticket purchases faster and more secure, Ingresse worked with Facebook for Developers, using tools like Facebook Login, Account Kit, FbStart, and Facebook App Ads across its iOS and Android app.

Facebook for Developers helped Ingresse streamline onboarding with Facebook Login and verify users with Account Kit, while FbStart and mobile ads supported early growth and user acquisition. The results were strong: customers logging in with Facebook showed an 80% higher repurchase rate, ticket fraud fell by 55% after Account Kit was added, and Facebook ads delivered 10X more impressions than other platforms at the same cost.

Ingresse