Case Study: Familonet achieves global app growth and higher retention with Facebook for Developers

Familonet - Customer Case Study

Familonet, a German geolocation-based family tracking app founded in Hamburg, needed a scalable way to grow globally while reaching the right audience and improving sign-up flows. It turned to Facebook for Developers products, including Facebook App Ads and Account Kit, to support customer acquisition and onboarding.

Facebook for Developers helped Familonet run CPI-based App Ads in more than 10 countries, generating over 250K installs and delivering 10% higher retention than other channels. The company also integrated Account Kit phone number login, achieving a 78% verification success rate and boosting onboarding conversion by more than 40%, while simplifying its verification setup and reducing maintenance.

Familonet

David Nellessen

Co-Founder & CTO