Case Study: FRVR achieves massive player engagement and revenue growth with Facebook for Developers

Facebook's Instant Games helps FRVR grow engagement and revenue

FRVR, a game developer focused on creating fun, accessible games for a global audience, wanted to grow its business without relying on app downloads. The company turned to Facebook for Developers’ Instant Games platform to reach players on Messenger and Facebook News Feed across devices, while also using Facebook’s in-game advertising solutions and Facebook Analytics to support monetization and engagement.

Facebook for Developers helped FRVR expand its audience and improve game performance through Instant Games, Audience Network, and Facebook Analytics. The results were strong: FRVR’s games have been played more than 500 million times, Basketball FRVR alone has surpassed 4.2 billion plays, and the title is on track to generate over 7 digits in annual ad revenue, with comparable eCPM and ARPDAU to other mobile gaming platforms.

FRVR

Chris Benjaminsen

Founder