Case Study: RJ Games achieves higher engagement and revenue with Facebook for Developers Gameroom

Enhancing the Real-Time-Strategy Game Experience with Gameroom

RJ Games, a developer and publisher of social and mobile strategy games, wanted to extend player lifetime and improve monetization for its RTS title Under Control as the game grew. To reach a wider audience and deepen engagement, RJ Games turned to Facebook for Developers and its Gameroom platform.

Facebook for Developers helped RJ Games optimize Under Control for Gameroom, a desktop gaming destination that connected the game with more of its target players. The results were strong: Gameroom players started 16% more sessions per day, spent 18% more time in the game, drove 300% more PvP battles, and delivered a 42% higher ARPPU, contributing to 7% quarter-on-quarter revenue growth.

RJ Games