Case Study: ELEX achieves global reach and higher player engagement with Facebook for Developers

Elex - Customer Case Study

ELEX, a Chinese game company with global ambitions, wanted to make its hit title Clash of Kings accessible across devices and reach players worldwide. Working with Facebook for Developers, ELEX integrated the game into Facebook.com and used Facebook products such as Login, Game Requests, Sharing, and App Notifications to support a seamless cross-platform experience.

Facebook for Developers helped ELEX redesign and rebuild Clash of Kings for mobile and desktop, including rewriting the game in Flash and reworking features for balance. The result was 30 million players globally, an 80% higher player engagement rate, and a 300% increase in average playtime.

Elex