Case Study: DoubleU Casino achieves global player growth with Facebook for Developers

DoubleU Casino - Customer Case Study

DoubleU Casino, by South Korean developer DoubleU Games, needed to scale globally and attract players outside Asia while improving sign-ups and retention. To do that, they worked with Facebook for Developers using App Ads, Facebook Login, Sharing, and Facebook Analytics for Apps.

Facebook for Developers helped DoubleU Casino target lookalike audiences, simplify account access with Facebook Login, and drive viral sharing. The results were strong: 80% of desktop revenue came from users acquired through App Ads, 80% of accounts were accessed with Facebook Login, Sharing brought in 750K new visits per day, and the game reached 71% of desktop revenue from the U.S. along with 950K daily active players.

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