Case Study: iFood achieves easier authentication and more successful deliveries with Facebook for Developers

Delivering results for one of South America’s biggest takeaway food platforms

iFood, one of South America’s largest food delivery platforms, needed a smoother way for customers to sign in and verify phone numbers while reducing account recovery issues. Using Facebook for Developers products such as Account Kit and Facebook Login, iFood aimed to simplify authentication across its iOS and Android apps and improve the customer experience.

Facebook for Developers implemented Account Kit, Facebook Login, Facebook Analytics, and Places Graph to create passwordless sign-in options, strengthen customer insights, and support restaurant expansion. The results included 69% of sign-ups coming through Account Kit or Facebook Login, a 14% increase in account creation conversion rates, a 30% lift in successful deliveries for orders needing customer service support, and a 50% increase in restaurant suggestions.

iFood

Gabriel Pinto

Founder