Case Study: CookApps achieves 2x more purchases and higher player engagement with Facebook for Developers

CookApps - Customer Case Study

CookApps, a South Korean game developer behind titles like Water Splash, needed better insight into player behavior to improve engagement and monetization. Working with Facebook for Developers, the company used App Events and Facebook Analytics for Apps to analyze spending patterns, drop-off points, and player actions in its game.

Facebook for Developers helped CookApps refine item pricing, adjust difficulty levels, and improve acquisition and login flows using tools like App Events, App Invites, Facebook Analytics for Apps, Facebook Login, and Sharing. The results included a 2x increase in purchases, a 15% increase in play count, and a 10% increase in Facebook Login acceptance, without reducing revenue.

CookApps