Case Study: Paktor achieves higher user conversion and revenue growth with Facebook for Developers

Connecting People in Asia, Enabled by Facebook Tools

Paktor, a Singapore-based matchmaking app founded in 2013, wanted to connect people across Asia while making sign-up simple and building authentic user profiles. To support that goal, Paktor worked with Facebook for Developers using tools such as Facebook Login, Account Kit, Facebook Mobile App Ads, and FbStart.

Facebook for Developers helped Paktor improve onboarding, user engagement, and app growth. Facebook Login drove 90% of logins and delivered 47% higher day-one retention, while Account Kit achieved a 95% conversion rate. With Facebook Ads and Analytics for Apps, Paktor generated 50% of downloads from Facebook, increased in-app purchases by 22%, and doubled revenue.

Paktor

Ng Jing Shen

CTO and Co-founder