Case Study: Cheerz achieves stronger customer acquisition and engagement with Facebook for Developers

Cheerz Brings the Joy Back to Photo Printing

Cheerz, the French photo-printing app launched in 2012, wanted to grow from a small startup into a lifestyle brand while improving customer acquisition, engagement, and loyalty. To do that, Cheerz worked with Facebook for Developers and used products including FbStart, Facebook Login, Facebook App Ads, and the Messenger Platform.

Facebook for Developers helped Cheerz test marketing tools, streamline campaigns, and create a smoother user experience with Facebook Login. The results were strong: 80% of customers chose Facebook Login, app ads drove a 15% conversion rate from the targeted audience and re-engaged 20% of past customers, and Facebook App Ads delivered a CPA that was 15% lower than other channels.

Cheerz

Tiphaine Denis

Acquisition Manager