Case Study: BabyChakra builds India’s most trusted childcare community with Facebook for Developers

Building India's Most Trusted Childcare Community With Facebook Tools

BabyChakra, India’s largest parenting platform, wanted to become a trusted care companion for young and expecting parents while growing beyond word-of-mouth acquisition. The company needed a safer way to verify users, improve sign-ups, and deliver more relevant content, and turned to Facebook for Developers tools including FbStart, Facebook Login, Facebook App Ads, and Graph API.

Facebook for Developers helped BabyChakra scale with developer training and technical support, Facebook Login for authentic profiles, App Ads to drive installs, and Graph API for audience insights. The impact was strong: nearly 60% of users logged in with Facebook Login, engagement was 50% higher for those users, and Facebook App Ads delivered an 80% download-to-sign-up ratio, twice as high as other sources.

BabyChakra

Naiyya Saggi

Founder and CEO