Case Study: FunPlus Game achieves higher retention and organic growth with Facebook for Developers

Bringing People Together By Encouraging Play

FunPlus Game, a mobile social gaming company, launched its first game on Facebook in 2010 and grew into the largest social game developer in China. Using Facebook for Developers features, including the Facebook platform and SDK tools, FunPlus faced the challenge of driving strong player engagement, retention, and monetization while scaling social games across mobile and Facebook channels.

Facebook for Developers helped FunPlus build social experiences, notifications, and custom stories that improved gameplay and acquisition. The results were strong: 80% of new users came from free organic Facebook channels, paid and organic Facebook app installs retained at 20% after 14 days, notifications lifted retention by 30%, and Royal Story gained 1 million DAU after using notification features.

FunPlus Game

Dan Fiden

CSO