Case Study: Auto Chilango accelerates growth in Mexico City with Facebook for Developers

Auto Chilango Accelerates its Growth in Mexico City

Auto Chilango, a Mexico City app launched in 2013 to help vehicle owners manage tickets, taxes, services, and regulations, faced the challenge of scaling in a crowded, fast-changing market. With support from Facebook for Developers products like Facebook Login, Mobile App Ads, Share Dialog, and FbStart, the company worked to boost engagement and customer acquisition.

Facebook for Developers helped Auto Chilango unlock more app features for signed-in users, improve targeting, and lower acquisition costs. Results included 25% of active customers using Facebook Login, 70% of Android users preferring it, 38% more app opens among logged-in users, 500K video ad impressions, and a 60% drop in CPI; the app also aimed toward 1M installs and expansion across Latin America.

Auto Chilango

Guillermo González

CEO