Case Study: Anghami achieves higher engagement and growth with Facebook for Developers

Anghami Finds Harmony Through Customer Engagement

Anghami, the music streaming platform for the MENA region, needed a way to go beyond app installs and keep listeners engaged with a more personalized experience. Using Facebook for Developers products such as Facebook Login, App Events, and Analytics for Apps, Anghami aimed to tailor content, improve retention, and grow long-term user value.

Facebook for Developers helped Anghami personalize recommendations, run targeted ads, and re-engage churned users through custom audiences and dynamic product ads. The results included 62% of users logging in with Facebook, 650K monthly referrals from sharing, a 37% increase in monthly active users in one quarter, and 41% lower engagement ad costs, while Facebook-connected users generated 28% higher lifetime value.

Anghami

Elie Habib

Co-Founder