Case Study: Plarium achieves global growth and higher engagement with Facebook for Developers

Achieving Global Growth with Immersive Gaming Experiences

Plarium, a social, mobile and web-based game developer, needed a global platform to support engaging social interactions and scale its distinctive gaming experiences. Using Facebook for Developers products and services such as Facebook.com, Facebook Login, Mobile App Install Ads, and Facebook Analytics for Apps, Plarium worked to grow its games across web, iOS, and Android.

Facebook for Developers helped Plarium drive virality through Invites, Open Graph stories, and Groups and clans, while also improving acquisition and targeting. The results included 63% of players and over half of revenue coming from organic channels on Facebook.com, a 45% increase in click-through rates, and paying players staying more than 18 months on average; Facebook-connected users were also 10x more likely to spend in game.

Plarium

Gabi Shalel

CMO & Co-Founder