Case Study: Aviva UK advances accessibility readiness with Fable

Aviva UK expands accessibility testing in 18 months with Fable

The customer, Aviva UK, partnered with the vendor Fable to address the challenge of operationalizing digital accessibility and moving beyond mere compliance with regulations like the European Accessibility Act (EAA). While not directly subject to the EAA, Aviva sought to leverage its momentum to embed accessibility into its workflows and secure crucial organizational buy-in for sustainable change.

Fable provided its platform and community to help Aviva implement a comprehensive solution. This involved conducting usability testing with people who use assistive technologies to uncover real user barriers, creating accessibility-focused personas to guide development, and widely sharing video clips from testing to build empathy. As a result, Aviva successfully integrated accessibility into its core product development processes, from early planning to QA, and received fantastic external feedback that highlighted accessibility as a core strength, positioning it as a future competitive differentiator.

Aviva UK