Case Study: Marketing Firm achieves scalable growth, high availability and six-figure savings with F5 Networks and FlexPod

Marketing Firm Supports Business Growth, Saves Hundreds of Thousands With FlexPod and F5 Solution

Marketing Firm, a marketing services company that hosts thousands of websites and publishes 280 magazines reaching millions of users monthly, faced fragmented, decentralized IT after multiple acquisitions. That environment made it hard to scale rapidly, ensure high availability for customer sites, and maintain strong web security; the company already relied on F5 Networks BIG-IP LTM, GTM and ASM devices but needed a consolidated, scalable solution.

The company implemented a FlexPod integrated infrastructure (NetApp, Cisco, VMware) and centralized its application delivery and security with F5 Networks (BIG-IP LTM, GTM, ASM and Enterprise Manager). The combined solution enabled heavy virtualization (about 70% of servers to ~600 VMs), eliminated 300 physical servers, cut power and cooling by ~25%, improved availability and user experience (LTM compression reduced bandwidth use), and produced hundreds of thousands of dollars in savings while supporting roughly 40% infrastructure growth.

Marketing Firm

Marketing Firm

Chief Architect