Case Study: Allrecipes.com achieves high availability and fast performance with F5 Networks

Allrecipes.com Uses F5 Technology to Give Customers High Availability, Fast Performance

Allrecipes, the world’s largest digital food brand serving more than 34 million home cooks monthly and receiving over 700 million visits a year, needed to guarantee high availability and fast performance across sites and mobile apps—especially during massive seasonal spikes (typical peaks around 1 million page views per hour and more than 2.2 million on Thanksgiving Eve). To meet those demands, Allrecipes turned to F5 Networks, deploying BIG-IP Local Traffic Manager (LTM) and BIG-IP Global Traffic Manager (GTM).

F5 Networks implemented multiple BIG-IP LTM devices across Allrecipes’ four data centers and BIG-IP GTM pairs across sites, using features like iRules to offload work, perform health checks, and intelligently route traffic. The solution balanced traffic for 700M+ annual visits, delivered pages in under a second, made peak events such as Thanksgiving a “relative non‑event,” and provided a more easily managed, highly available environment that helped Allrecipes stay competitive and reliably serve users worldwide.

Allrecipes

Esmee Williams

Vice President, Brand Strategy