Case Study: Alfacart achieves 10x more online transactions and secure, high-availability cloud performance with F5 Networks

Alfacart Transforms Business with Shift to the Cloud Using F5 Solutions

Alfacart, the e‑commerce arm of Alfamart that became Alfacart.com and a marketplace tied to over 13,000 physical outlets, faced rapidly growing traffic after aggressive digital marketing. The surge strained its on‑premises infrastructure and created urgent needs for consistent uptime, the ability to manage far higher transaction volumes, and protection from sophisticated web attacks. To solve this, Alfacart engaged F5 Networks and moved its application to AWS while adopting F5’s BIG‑IP LTM and BIG‑IP ASM.

F5 Networks deployed BIG‑IP LTM for application‑layer load balancing, dynamic caching and iRules‑based traffic control, and BIG‑IP ASM as a web application firewall. The solution let Alfacart process about 10× more daily transactions, handle peaks of 65,000 to 80,000 transactions (80,000 across two days) with no downtime, reduce page load times and compute resource use, and gain real‑time visibility to detect and block attacks.

Alfacart

Dendy Pramudito

Vice President of Information Technology