Case Study: NA-KD achieves 12.5x ROI on TikTok with The F Company

NA-KD secures 12.5x ROI on TikTok with The F Company

NA-KD, a Swedish fashion e-commerce brand, faced rising media costs and increased competition. To address this challenge, they partnered with The F Company, Precis, to evolve their marketing strategy and unlock the potential of the TikTok platform.

The solution implemented by Precis involved building a full-funnel strategy combining always-on activation, broad targeting, and a native-first creative approach. This was supported by next-generation measurement using Alvie Attribution. The results were significant, with the campaign securing a 12.5x ROI, which became the highest performance across all of NA-KD's internal benchmarks. This strategy also drove a 747% revenue uplift in the upper and mid-funnel year-over-year.

NA-KD