Case Study: Fjällräven boosts brand consideration and purchase intent with Precis DOOH campaign

Fjällräven boosts brand consideration by 23% with The F Company

Fjällräven, an outdoor clothing and equipment company, sought to boost its brand consideration and preference in the competitive German market. To target outdoor enthusiasts and potential customers, the company partnered with vendor The F Company on a programmatic Digital Out-of-Home (DOOH) advertising campaign.

The F Company implemented a strategic multi-channel approach, securing DOOH placements in high-traffic areas and near Fjällräven reseller locations across multiple German cities via Vistar Media. This solution drove significant results for Fjällräven, including a 23% increase in brand consideration, a 43% rise in purchase intent, and a 4% growth in association with "long-lasting products."

Fjällräven