Case Study: Arla International boosts sales and brand awareness with The F Company's geo-targeted YouTube and DOOH campaign

Arla International lifts sales 24% with The F Company

The F Company helped Arla International, a major food producer, to increase awareness and sales of its Lurpak Spreadable butter in Italy. The challenge was to educate Italian consumers about this Danish product and drive purchases in specific high-demand regions.

The F Company implemented a highly targeted campaign using YouTube and Digital Out-of-Home (DOOH) advertising. The solution used geo-targeting near retail locations and food-related content to reach consumers at the right moment. This strategy resulted in an 86% YouTube completion rate, a 30.4% brand lift, and a significant 24% sales increase for the product in the targeted regions.

Arla International