Case Study: EFM Health Clubs reduces billing time and payment declines with Ezypay

EFM Health Clubs’ billing challenges solved with Ezypay’s recurring payment billing solution

EFM Health Clubs, an Australian fitness franchise with 60 clubs across five states, was struggling with a highly manual billing process. Corporate staff had to process members’ card payments by hand from franchise spreadsheets, which took 22 hours each month and led to nearly 15% payment declines. EFM needed a recurring payment solution that would give franchise owners more autonomy while streamlining billing across the business, and they chose Ezypay’s recurring payment billing platform.

Ezypay implemented an automated recurring payment system with direct debit capability, consolidated reporting, and franchise-level tools to manage sign-ups, cancellations, and collections. The onboarding was smooth, with Ezypay handling the data upload and setup. The result was a drop in monthly processing time from 22 hours to 2 hours and a decline rate reduction from 15% to 3%, improving cash flow and supporting EFM’s rapid growth.

EFM Health Clubs

Fiona Lindblom

Financial Controller and Systems Training Manager