Case Study: Rural Directions achieves a drop in aged receivables from 47% to 15% and saves staff time with ezyCollect

Harvesting past due invoices

Rural Directions, a South Australian agribusiness adviser with 20 years’ experience, was billing around 2,000 farmers for consultancy and subscription services but struggled with cashflow as invoices aged up to 120 days despite 14-day terms. To address this, Rural Directions deployed ezyCollect integrated with MYOB AccountRight Live to automate and personalise accounts receivable communications.

ezyCollect provided set-and-forget, personalised and consolidated reminders with the ability to exclude specific clients and chase low-value invoices, prompting a surge of payments and customer callbacks. The result: aged receivables fell from 47% to 15% in the first month, the team saves half a day per week, and receivables have remained consistently lower since Rural Directions began using ezyCollect at the end of 2016.

Rural Directions

Sarah Heinjus

Rural Directions