Case Study: Citizens Bank accelerates leadership change with EZRA Coaching

Citizens Bank boosts leadership change with EZRA Coaching and 67% of leaders focused on change

Citizens Bank was undergoing a digital and agile transformation and needed to inspire change in its people. This challenge was intensified by the pandemic, as leaders had to help teams adapt to remote work while managing their own stress and maintaining cultural change momentum. The bank partnered with EZRA Coaching and implemented its EZRAx coaching program to support and accelerate the development of its leaders during this period.

EZRA launched a coaching program where leaders could select their own coach to build trust and a personal connection. The coaching process involved asking careful questions to help leaders uncover barriers to change and find their own answers. The program was highly successful, achieving a 5/5 average coach rating and a 5/5 rating for professional development. Notably, 67% of the leaders chose to focus on leading change, and the program helped bring out qualities of empowerment, strategic thinking, and innovation, enabling the bank's cultural transformation.

Citizens Bank