Case Study: Audacy achieves centralized asset visibility and faster software license control with EZO AssetSonar

Audacy Builds a Foundation for Software License Control Across 200+ Stations with EZO AssetSonar

Audacy, a leading U.S. broadcasting company with 200+ radio stations across 47 markets, was struggling with fragmented IT asset systems, limited visibility, and slow reporting across thousands of hardware and software assets. Working with EZO and its AssetSonar IT asset management suite, Audacy sought a centralized way to track assets, improve reporting, and gain better control over software licenses and tech spend.

EZO AssetSonar centralized Audacy’s asset data, automated lifecycle tracking, and integrated with tools like Zendesk, Adobe, and OneLogin to streamline workflows. The result was faster reporting in minutes instead of days, a single reliable view of asset status and usage, better license governance, and improved spend optimization through more accurate allocation and purchasing decisions.

Audacy

Mark Buchanan

Director of Enterprise Support