Case Study: National Association of Watch & Clock Collectors improves website usability and engagement with EZMarketing Agency

National Association of Watch & Clock Collectors launches unified website 4-5 weeks ahead of schedule with EZMarketing Agency

The National Association of Watch & Clock Collectors (NAWCC) faced the challenge of unifying several disparate, difficult-to-navigate websites into a single, cohesive experience for its members and staff. After two unsuccessful redesign attempts with other vendors, they engaged EZMarketing Agency for website design services to streamline their complex web environment and improve usability.

EZMarketing Agency implemented a solution that unified the sites through custom programming and a visual redesign, creating a consistent look and streamlined navigation. The new website launched ahead of schedule and was crucial for promoting virtual events during the COVID-19 pandemic. The results included positive member feedback on forums, easier staff updates with no technical errors, and increased visitor engagement, successfully helping NAWCC capture the interest of horology enthusiasts.

National Association of Watch & Clock Collectors