Case Study: Large and Mature eCommerce Company achieves 3x higher ROI from Organic Content (~60x ROCS) with eZdia

Large and Mature Ecommerce Company - Customer Case Study

Large and Mature Ecommerce Company engaged eZdia to tackle limited organic search performance caused by manufacturer-supplied, non‑original content. The high‑traffic retailer (~1M visits and ~25K orders per week) asked eZdia to test whether keyword‑rich, conversion‑focused Organic Content could generate a higher ROI than other acquisition channels like Paid Search.

eZdia rewrote roughly 300 category and product pages (adding ~200 unique words plus updated titles, headings and meta descriptions) and ran a controlled Test vs. Control experiment. The outcomes were dramatic: eZdia’s Organic Content produced a ROCS just north of 60x — about 3× the return of Paid Search — equating to an estimated $60 incremental revenue per $1 invested, roughly $6.25 incremental revenue per page per day (over $4,500 per SKU across two years), plus lifts in visits, orders, conversion rate and improved Paid Search conversion for pages that received new content.