Case Study: Lilly Dermatology achieves rapid rural growth with EZDERM

Lilly Dermatology expands beyond a 20-mile non-compete with EZDERM

Lilly Dermatology, a dermatology practice in Michigan's Upper Peninsula, faced a significant challenge when a non-compete clause prevented its founder from practicing within a 20-mile radius of her former employer. This restriction severely limited their ability to establish a traditional practice and serve patients in a centralized location. The practice turned to the vendor Ezderm for its electronic health records and practice management solutions to help build a new operational model.

Ezderm provided a cloud-based platform that was essential to the solution. Lilly Dermatology implemented a mobile care strategy, traveling to serve rural communities outside the restricted zone. Using Ezderm's tools like Ezlink for digital paperwork, they streamlined operations across multiple locations. This solution, supported by Ezderm, turned their limitation into a competitive advantage, driving rapid growth and fostering strong ties with underserved areas.

Lilly Dermatology