Case Study: Tropical Smoothie Cafe streamlines franchise catering and boosts sales with ezCater's ezOrdering

Tropical Smoothie Cafe Uses ezOrdering to Streamline Franchisees and Boost Sales

Tropical Smoothie Cafe, a quick-service restaurant chain with more than 700 locations, needed to streamline its catering business as it scaled so franchisees could process online catering orders uniformly. Many franchisees were already using ezCater, which led to a brand-wide partnership to adopt ezCater’s ezOrdering solution.

ezCater’s ezOrdering allowed Tropical Smoothie Cafe to publish a standardized menu with descriptions and photography, add an ezOrdering link to its website, and let individual franchisees customize settings like delivery radius. The change simplified operations, enabled rapid scaling, and drove measurable results — franchisees reported a “big increase in sales,” with two or three catering orders in a day equating to roughly $1,000 in revenue.

Tropical Smoothie Cafe

Lindsay Holl

Former Senior Manager of Digital Sales and Marketing Technology