Case Study: FOCUS Brands achieves top-line growth and data-driven customer insights with ezCater

How FOCUS Brands Benefits from ezCater Data

FOCUS Brands, the franchisor and operator of Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli, and Schlotzsky’s with more than 6,000 locations, partnered with ezCater to tap into a national catering marketplace and the data it provides. The company sought better operational insights and sales growth across its portfolio by leveraging marketplace-level customer and order information.

ezCater supplied access to its marketplace along with customer information, order history, order preferences, and tools to manage and deliver catering. FOCUS Brands used that data to uncover opportunities it couldn’t see before, optimize marketing and operations, and drive top-line growth—demonstrating measurable improvements in catering sales and operational efficiency through ezCater’s unique national scale.

Focus Brands

Andrew Lydon

Senor Director, Digital Acceleration