Case Study: Atlanta Bread achieves new catering customers and business growth with ezCater

ezCater helps Atlanta Bread bring on new customers

Atlanta Bread, a bakery-café chain with more than 20 locations, faced the challenge of growing its catering business and reaching new customers without large IT or marketing budgets. VP and COO Basil Couvaras was initially reluctant to add a third-party partner because of cost-margin concerns, but agreed to test the ezCater solution—specifically the ezCater Marketplace—to expand their catering reach.

ezCater’s Marketplace integrated easily into Atlanta Bread’s operations and leveraged ezCater’s marketing to attract customers the chain hadn’t reached before. According to Couvaras, the partnership drove measurable growth—bringing “a tremendous amount of additional customers” and becoming a lucrative, critical component of Atlanta Bread’s catering model that offset the vendor costs.

Atlanta Bread

Basil Couvaras

Vice President and Chief Operating Officer