Case Study: CPG Company achieves 2X revenue growth and reduced stock-outs with Ezapp Solution

Scale your Business 2X with AI Implementation on your CRM data with Ezapp Solution

CPG Company faced limited visibility in its CRM — no reliable customer lifetime value, churn predictions, or audience targeting — which constrained eCommerce sales growth. Ezappsolution stepped in to implement AI on CRM data, offering AI‑augmented CRM and sales-forecasting services (time-series and deep‑learning models) to surface customer intent and behavioral insights.

Ezappsolution combined in‑platform and third‑party intent signals with historical CRM data, deploying models (ARIMA, XGBoost, Prophet, Bi‑Directional LSTM and ensemble approaches) to predict purchase propensity, generate high‑value customer lists, and power targeted campaigns and AI-driven CRM workflows. The solution doubled the CPG Company’s revenue (2X) and reduced stock‑outs, while delivering real‑time propensity scores, higher conversion rates, and actionable sales intelligence.