Case Study: Ecommerce Australia achieves 300% sales growth with Ezappsolution

Improved Sales Growth To 300% For A Multi-Channel Ecommerce Platform

Ecommerce Australia, a fast-growing e‑commerce platform, faced declining customer engagement and product-driven deactivations along with high lead acquisition costs that squeezed margins. Ezappsolution was engaged to address these challenges using AI Services and custom machine learning solutions—integrating Salesforce, building CLTV and engagement prediction models, collaborative-filter product recommendations, pricing models, and AI-driven campaign optimization.

Ezappsolution implemented a phased technology roadmap—integrating Salesforce with AI services, deploying ML models for CLTV and recommendations, pricing optimization, Bayesian forecasting, and trade-promotion effectiveness—to reduce acquisition costs and boost conversions. The vendor’s solution cut target lead conversion costs by up to 50%, increased sales by 300%, improved customer acquisition by 60%, optimized sales channels and repeat purchases, and enhanced customer feedback ratings.