Case Study: F&B CPG manufacturer achieves optimized trade spend and boosted campaign ROI with EzappSolution

CPG Campaigns and ROI Optimization

CPG Manufacturer Company, a food & beverage CPG manufacturer, faced suboptimal ROI from trade promotions due to fragmented pricing and multiple regional PPC campaigns that depressed online conversion and growth. They engaged Ezappsolution to provide a centralized, data-driven pricing and promotion optimization service using a unified data mart and AI/ML‑based campaign optimization.

Ezappsolution created a single data mart (pricing, inventory, supplier, product, sales, campaigns) and deployed Python-based machine learning models (TensorFlow/Keras, XGBoost ensembles, grid search), plus reinforcement-learning simulations to perform demand sensing, price-impact analysis and coupon/PPC optimization. Ezappsolution’s end-to-end optimization workflow recommended optimized trade spend and campaign parameters, producing measurable improvements in online conversion, campaign ROI and overall sales lift across the product portfolio.